Hence the ‘number of facings’ is also an important criteria to take into account while designing supermarket planograms. The visibility of the products also contributes to higher sales. The products placed at eye-level generally sell better.ħ. With planograms it will be easier to return the products back to their right locations.Ħ. While designing supermarket planograms, eye level is generally termed as sell level. Customers often misplace items in the grocery stores. Since products are arranged as categories, can easily identify these products.ĥ. With the implementation of planograms, grocery stores can easily locate products that are nearing its expirations. With planograms, grocery stores can easily identify which products are fast-moving and slow-moving, and which product to be refilled.Ĥ. Manufacturers often want to have a more space and a better position for their products.
Grocery planograms eliminate conflicts between similar products. Grocery planograms help customers find products more easily by placing the most popular products on the most visible locations on the grocery gondolas.Ģ. It is easier for the consumers to locate products. Here are some reasons why grocery products should be displayed using planograms.ġ.
Getting the right product to the right place and the right price sounds simple but to do it well requires an efficient grocery planogram.Ī planogram is actually a combination of science and art – the science of human behavior and the art of displaying products beautifully. Every aspect of a store design, from the produce display near the entrance to the dairy case in the back to the candy bars at the register is designed to stimulate buying.įor retailers, they help maximize sales and profits by reducing out of stocks, by encouraging add-on purchases through segment adjacency and complimentary products, and by making the shopping experience that much easier.įor the manufacturers and grocery owners, a good product display means increase on sales. C-stores and grocery stores not only rely on such customer behavior, but also encourage it. It is said that two-thirds of what a customer buy in a grocery store, are actually done on impulses.
Why are they there? There is a strategy behind anything that is displayed and sold at a grocery store. You might have seen new or popular products displayed at the end of the aisles.
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